You Digg it, admit it.  Social media is one of the most accessible, low-cost ways for you to ping your target audience -- and for that audience to Like you.  This direct and responsive communication is already integrated into the use of web-based and mobile technologies.  Don’t want to Tweet or hashtag?  Intimidated by the new vocabulary?  Don’t be scared. We’re here to help you find the kind of media that’s right for you.

This division of your marketing strategy can give you insights into the field.  That is, into your target consumers. With the use of social media they’ll become your advocates in the social networks.  They campaign on your behalf, a Tweet, status update, or review being their weapons of choice.